Government Eco-Action Monday: Green Staycation

Statewide Program Offers Eco-Options for Enjoying “Staycations” this Summer

As many of us seek to stay local this summer, “staycations” provide an economical and eco-friendly way to explore the extended DC metro environs. From waterfalls to wineries, Virginia boasts an impressive array of attractions for a day trip or weekend getaway. And the state’s Virginia Green program is helping make green travel throughout the Commonwealth easier than ever.

A partnership between Virginia Department of Environmental Quality, the Virginia Tourism Corporation and the Virginia Hospitality and Tourism Association, Virginia Green works to reduce the environmental impacts of the state’s tourism industry.

A voluntary, free program that relies on facilities (including attractions, hotels/motels, restaurants, etc.) and other organizations to self-certify that they are actively reducing their carbon footprint, Virginia Green stipulates a set of core criteria applicable to the various sectors of tourism. For example, to be a Virginia Green event, the sponsoring organization(s) must (at a minimum) provide recycling, eliminate the use of styrofoam, minimize use of printed materials, reduce overall waste, and post signage informing participants about the event’s green attributes.

Once the application process is complete, each Virginia Green facility is profiled on the program’s website with a list of its green activities so that travelers can make informed decisions. In addition, facilities must provide information on the steps they have taken above and beyond the minimum. As no formal certification program exists, the program relies on self-regulation and hence, runs the risk of green washing.

Travelers may have good intentions about reporting un-(eco)savory practices (the Virginia Tourism Corporation encourages public input — both to the facility and VTC — as an integral part of the program), but are often pressed for time or simply forget to take note all of the core criteria areas.

The larger issue looms of formalizing (and eventually, regulating) green certifications across the worldwide travel industry, which trade associations such as the American Society of Travel Agents have been attempting. While mandating may not be the answer in this economy (especially with the costs that are usually involved), some standardization across the industry would make things easier for everyone—facilities and travelers. Stay tuned to future posts for more on that topic…

In the interim, we as informed travelers can do our homework in the hope that we are supporting establishments committed to sustainable practices. If you’re planning a “staycation” this summer, check out the Virginia Tourism Corporation site for lists of Virginia Green participants, trip ideas, events and more. And most importantly, remember to relax!

Photo Credit: Flickr CC User David Clow – Maryland